International Expansions

Led international expansions into the US and Italy, where I constructed comprehensive go-to-market (GTM) plans, ensured product-market fit, developed marketing materials, streamlined operations, and supervised sales efforts.

Formulated ESG Strategy

Crafted a comprehensive company-wide ESG strategy, collaborating with the entire organisation. This strategy yielded remarkable outcomes, including achieving carbon neutrality, introducing the first electric vehicle (EV) on the road, and enhancing employment opportunities for our riders.

New Business Unit

Established a new business unit utilising cutting-edge technology targeted at a fresh customer segment. Assembled a dedicated team, crafted the marketing message and strategy, and submitted proposals for tenders.

Change Management

Initiated and orchestrated change management across service, spare parts, and sales units, shifting the company from a phase of "rapid growth" to a "mature" state. Implemented ISO processes and supervised the work of an external organisational consulting company, resulting in enhanced efficiency across the organisation.